Weekend Toy Run: Transformers Age of Extinction First Edition Optimus Prime on Amazon

The next installment in the Transformers movie franchise, Age of Extinction, isn’t due to hit theaters until late in June. The normal shelf date for movie toys is usually 3 months in advance of the opening. However, since the movie got a teaser spot in the Big (maybe not so fitting a descriptor this year) Game, Hasbro has jumped on board with something novel. Teaming up with Amazon, they launched the Transformers HQ on Amazon immediately following the airing of the teaser, and are offering up the first edition Transformers: Age of Extinction Optimus Prime.

That’s two Transformers exclusives with two different retailers launched on 2/2 – the first we covered was the Year of the Horse Starscream that’s exclusive to TRU. I checked the Toys R Us website for Starscream – the exclusive isn’t available online yet, but you might want to keep checking.

HASBRO UNVEILS TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME FIGURE
The First Figure Based On Upcoming Movie Available on Amazon Immediately Following Big Game Trailer

PAWTUCKET, R.I. – February 2, 2014 – In celebration of the TRANSFORMERS: AGE OF EXTINCTION Big Game trailer, Hasbro and Amazon have teamed up to offer the first official merchandise inspired by the movie. The “TRANSFORMERS Headquarters Shop” is now live on Amazon.com in the U.S. featuring the first action figure available for purchase from Hasbro’s new TRANSFORMERS: AGE OF EXTINCTION action figure line.

Fans eager to own the first official merchandise inspired by TRANSFORMERS: AGE OF EXTINCTION can now order the TRANSFORMERS FIRST EDITION OPTIMUS PRIME action figure exclusively on Amazon.com before the broader toy line becomes available in May. The TRANSFORMERS FIRST EDITION OPTIMUS PRIME figure converts from robot to vehicle, features all new deco including metallic embellishes, rubber tires and is styled in the character’s new look as he will appear in TRANSFORMERS: AGE OF EXTINCTION. Additional features and accessories include an impressive new sword and shield. The TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME figure is also the #14 item in the numbered line of “Thrilling 30” action figures celebrating the 30^th anniversary of the TRANSFORMERS brand in 2014. Fans can visit www.amazon.com/transformershq now to view and purchase the figure while supplies last.

To keep up with the latest TRANSFORMERS brand news, fans can also visit the TRANSFORMER brand Facebook page at www.Facebook.com/TRANSFORMERS.