SDCC 2015: Toys R Us Hosts Exclusives from Bandai, Hasbro, Mattel and More

Toy R Us is renewing its attempt to woo collectors by establishing a “Collector Vector” shop within both its traditional and online stores, and participating in San Diego Comic-Con with ten exclusives from a variety of toy manufacturers. While I’m doing fewer traditional toy runs now, I’ve been to my local TRU recently and have not noticed any change – but online they’ve established a Collector Vector search grouping that currently includes over 200 products and a landing page for their Con exclusives.

While I think TRU will continue to struggle to differentiate itself with collectors, the Con exclusives will help drive some traffic their way. The list includes the Yvonne Craig Batgirl from the ’60s Batman show (thankfully individually-carded and not in a 3-pack with Batman and Robin), a Star Wars Black Series Rancor set in the 3.75-inch scale, a Power Rangers exclusive, and more. They’ll be available at the Entertainment Earth booth (#2343) at the show and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12, while supplies last, of course.

It’s an impressive list of exclusives – TRU may be on the decline, but they still have some sway with the toy companies.

TOYS“R”US® UNVEILS ITS LINEUP OF EXCLUSIVE 2015 COMIC CONVENTION TOYS

In Celebration of Highly Anticipated Con, Company Introduces “Collector Vector,” a New Destination Dedicated to Products for the Mature Collector Community, in All Stores Nationwide and Online at Toysrus.com

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Building on its tradition of offering an unbeatable assortment of toys for collectors of all ages, Toys“R”Us today revealed its lineup of exclusive figures and playthings that will be available at the highly anticipated Comic Convention in San Diego next month. Conventioneers and online shoppers will find must-have merchandise based on several fan-favorite entertainment brands, including BATMAN^™, MY LITTLE PONY, POWER RANGERS^™, Star Wars^™, TRANSFORMERS and more at the Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12.^*

In conjunction with Comic Convention, Toys“R”Us has introduced a new shop titled, “Collector Vector,” dedicated to collectible action figures, playsets and more for the mature collector community, available now in its stores nationwide and Toysrus.com. This specially designated destination features nearly 100 highly sought-after collectibles from industry leading manufacturers, including Bandai, Diamond Select^™, Mezco Toyz, McFarlane Toys and NECA, among others, as well as items based on hit properties, such as BATMAN^™, Godzilla, Sons of Anarchy, Predator, The Walking Dead and more. The company’s new digital “Collector Vector” hub, available online at Toysrus.com, features hundreds of additional product options, including items customers can’t find anywhere else.

“Just as pop culture fans have been eagerly awaiting the 2015 Comic Convention all year long, we have been working with our manufacturing partners to bring a lineup of exclusive products to this year’s show that our conventioneers will clamor for,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are thrilled to share these collectibles, along with our new, easy-to-navigate, dedicated online and in-store shop, ‘Collector Vector,’ with our avid collector community who has long looked to Toys“R”Us as the destination for these unique items.”

Toys“R”Us Raises the Curtain on Its 2015 Comic Convention Exclusives

Toys“R”Us will provide convention goers the opportunity to be among the first to purchase exclusive merchandise, including BATMAN Classic TV Series Batgirl, Mortal Combat X Glow-in-the Dark Raiden, G.I. JOE DESERT DUEL, MY LITTLE PONY PRINCESS CELESTIA^™ and TRANSFORMERS Masterpiece Bluestreak, among others at the Comic Convention in San Diego from Thursday, July 9 through Sunday, July 12^*. Select first-look items will become available in Toys“R”Us stores nationwide later this year.

Fans unable to journey to San Diego will also have the opportunity to purchase all of the same products online at Toysrus.com/ComicConvention beginning on Thursday, July 9. All merchandise is available while supplies last, so fans are encouraged to visit Entertainment Earth at booth #2343 or Toysrus.com/ComicConvention early to make purchases.

The following Toys“R”Us exclusives will be available at the Comic Convention and online at Toysrus.com/ComicConvention beginning Thursday, July 9:

BATMAN^™ Classic TV Series Batgirl from Mattel^®

Brave and beautiful in 6-inch scale, and rendered in actress Yvonne Craig’s likeness, this classic TV series Batgirl features dynamic, iconic colors, a two-sided soft goods cape and 16 points of articulation for ultimate playtime action and posing. Collectors can display her on the included base and choose between one of two retro cityscape backdrops. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

BATMAN^™ vs Harley Quinn from Schleich^®

With this two-pack, supervillain Harley Quinn leads her own battle against the formidable and legendary BATMAN^™. Complete with her signature black and red harlequin costume, this figure’s false smile hides a sneaky criminal, so BATMAN will need all of his high-flying skills to fight her. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

G.I. JOE DESERT DUEL from Hasbro^®

It’s a fast-firing, high-rolling G.I. JOE-Cobra battle with this DESERT DUEL pack. Complete with a Cobra Basilisk tank and an Elite Horseman figure to drive it, fans can load missiles in the elevating, rotating launcher, making the set’s Cobra Air Trooper figure a rolling nightmare for the G.I. JOE commandos. But with the included Philip “Chuckles” Provost figure, kids and collectors can fold out the camouflage canopy on the F.O.E. Striker 4-wheeler and take aim at enemies with the poseable cannon. And, if the pack’s Night Fox figure has to pursue enemies on foot, the cannon comes off the vehicle.Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz

As befits Raiden, the Elder God of Thunder, this 6-inch scale figure features 23 points of articulation, many with ball joints, allowing collectors to recreate all the moves and poses that have made Raiden part of Mortal Kombat gaming legend. Raiden comes complete in a displayable collector-friendly blister card, as well as with alternate lightning hands and a lightening ball. To ensure a game-accurate likeness, each figure is sculpted using the digital files from the game developers themselves. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

MY LITTLE PONY MAUD ROCK PIE^™ from Hasbro^®

Fans can join in on Ponymania with PINKIE PIE’S sister, MAUD ROCK PIE^™. This detailed and beautiful pony comes complete with an outfit featuring all kinds of flowers, perfect for kids and collectors looking to have the best MY LITTLE PONY adventures. This item will become available at Toys“R”Us stores later this year.

MY LITTLE PONY DARING DO DAZZLE^™ from Hasbro^®

Fun is on its way with this storybook pony pal who loves adventure. This DARING DO DAZZLE^™ figure is an intrepid pony and she’ll bring the magic of friendship to all fans’ MY LITTLE PONY playtime. She’s got the outfit and hat for fun on safari, and fashionistas can style her hair with the included comb so she never looks less than fabulous. This item will become available at Toys“R”Us stores later this year.

MY LITTLE PONY PRINCESS CELESTIA^™ from Hasbro^®

PRINCESS CELESTIA^™ is a kindhearted pony who spreads friendship wherever she goes. This talking figure’s incredible wings light up and move, and she wears the crown of a true princess. Fans can experience their own PRINCESS CELESTIA pony adventure for $20. This item will become available at Toys“R”Us stores later this year.

Star Wars^™ The Black Series Jabba’s Rancor^™ Pit from Hasbro^®

Star Wars^™ fans can re-create one of the biggest battles and missions in the Star Wars Saga with this set from The Black Series. Jabba’s Rancor^™ Pit includes highly articulated 3.75-inch figures, all of which are featured in the epic Return of the Jedi scene where Jabba the Hut throws a Gamorrean Guard and Luke Skywalker into the Rancor Pit, while Princess Leia looks on in horror. This item will become available at Toys“R”Us stores later this year.

TRANSFORMERS Masterpiece Bluestreak from Hasbro^®

What’s the most unstoppable thing on the battlefield? The mouth of Bluestreak. He never stops talking and he’s not a fan of silence. He likes the Decepticons even less. If words were fireblasts, Bluestreak would have wiped out the Decepticons long ago. This highly detailed figure easily converts from robot mode to sports car mode for added play, and comes with a blaster that jumps out whenever he sets his sights on Decepticons. This item will become available at Toys“R”Us stores later this year.

POWER RANGERS^™ Limited Black Edition Legacy Megazord from Bandai^™

After 20 years of POWER RANGERS^™ action and excitement, fans can return to the beginning with this original MIGHTY MORPHIN POWER RANGERS Megazord. This limited edition Legacy Megazord with premium diecast parts will be available to conventioneers and online shoppers in black and gold. This item will become available at Toys“R”Us stores later this year.

^*All Toys“R”Us Comic Convention exclusive items are limited editions and will be available on a first-come, first served basis, while supplies last; No rain checks.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 866 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.