In the past, I’d referred to Hasbro’s Star Wars Black Series (the 6-inchers) as “Star Wars Legends” insofar as the brand’s first foray into the 6-inch scale has taken strong cues from the Marvel line in terms of its sculpt and articulation. But despite an assumed softness in the age-old 3.75-inch scale that I think prompted the new line, we shouldn’t forget that the brand is more like the Empire, able to take grab shelf space and subvert it to its will.
So while Marvel Legends relies on programs like Build-a-Figure to sweeten the deal for consumers and retailers, Star Wars needs no such enticements. The “big” reveal for this Toy Fair is the introduction of the Black Series Deluxe line extension, offering a vehicle for Hasbro to bring higher price point items into the retail mix. If this were Marvel, we’d have a Build-a-Jabba; the Star Wars brand allows for a shelf-grab for more of your collector dollars.
Continue reading “Toy Fair 2014: Big Things Coming for Star Wars Black Series 6-Inchers”
