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SDCC 2016: Hasbro Reveals Marvel Collector’s Vault and Raft Exclusives

With San Diego Comic-Con just over a week away, Hasbro has released details for its Marvel exclusives. While the Collector’s Vault (in Marvel Universe 3.75-inch scale) and the Raft (in Marvel Legends 6-inch scale) have been steadily making the rounds on eBay, we’re glad to finally see the official pics and specifics.

In recent years, Hasbro has leveraged the upcoming year’s Marvel movie slate for its exclusives, like it did with last year’s Marvel Legends Book of the Vishanti set for this year’s Dr. Strange. Likewise, we’ve got the Marvel Universe Collector’s Vault aligned with next year’s Guardian’s of the Galaxy 2 and the Marvel Legends Raft set aligned with next year’s Spider-Man: Homecoming. Since these exclusives are planned up to a year in advance (and therefore up to two years ahead of the movie release), they do not likely reveal characters or plot points for the movies themselves… but it’s still fun to speculate.

As with exclusives in previous years, both the Collector’s Vault and the Raft will be available in limited quantities following Comic-Con at HasbroToyShop.com. We’ll be picking ours up (hopefully) at SDCC next week!

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Power-Con 2016: Meet She-Ra, the Mattel MOTU Exclusive for SDCC

Mattel designers (and twins) Garrett and Darren Sanders were at Power-Con to share the Masters of the Universe exclusive for this year’s San Diego Comic-Con, the premium Princess of Power She-Ra doll. And while they confirmed that this would be the sole MOTU exclusive for the show, they did present an upbeat discussion of the origins of the She-Ra exclusive and plans for it moving forward.

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Toy Fair 2016: Four Horsemen Mythic Legions – Pre-Order Opens Today

Seeing the Four Horsemen is one of my favorite stops at Toy Fair. It’s always been great to talk about their work with Mattel on DC, Masters of the Universe Classics, and now Thundercats, but it’s a special treat when they’ve got their own brands to show off. Their Toy Fair booth was predominantly about their Kickstarter Mythic Legions line, which after some delays is approaching the finish line. Most of what was on display were actual factory production figures.

And they’ve revealed that there’s more to come!

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Toy Fair 2016: Mattel DC Multiverse and Suicide Squad

For those of you lamenting the death of DC Universe Classics, rest assured, Mattel is beginning to ramp up DC Comics-based figures again. And they will continue to collaborate with the Four Horsemen on them. However, if you are hoping for the return of a retail line solely focused on DC / Four Horsemen figures, that’s not happening in the near term.

Mattel’s strategy to have one line that encapsulates comics, movies, TV, and video game figures is working for them. The Four Horsemen, who were once the sole collaborators on collector-oriented DC figures from Mattel, will still have a portion of that – mostly the comics-inspired figures. Most of the others are falling outside the 4H aesthetic and are being done internally or by other design partners.

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Toy Fair 2016: Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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