Soapbox Sunday: What’s Wrong with Mattel’s New DC Retail Lines?

A couple of weeks ago, I posed the question if Hasbro could revitalize the G.I. JOE brand by launching a new 6-inch action figure line. I reasoned that if the Star Wars team could make it work with the Black Series and the Marvel team could go the other way (from 6-inch to 4-inch) with Marvel Universe, then it could work for Joes too.

DC Total Heroes - Superman DC Multiverse - Arkham Origins Deadshot

DC Total Heroes Superman (6-inch scale) and DC Comics Multiverse Deadshot (3.75-inch scale)

This past week I got my first look at Mattel’s attempt to breathe new life into their DC Comics license at retail with the DC Total Heroes and DC Comics Multiverse lines as pre-orders went live online. And good Grodd – I dislike them so much I want them to fail. Now I’m left wondering – are my feelings unfounded, making me a hypocrite? Why should I want to see this happen for G.I. JOE when I can’t stand Mattel’s attempt to do the same?

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Mattel’s New DC Total Heroes and DC Comics Multiverse Lines for Retail are Up for Pre-Order

I foolishly skipped Mattel’s DC panel at SDCC this year. In my defense, in years past, it was usually a rehash of the DC portion of the Mattypalooza panel with some kid-oriented toys on top of that. I had no idea that this year they’d be announcing the demise of the spiritual successors of DC Universe Classics at retail, the Batman Unlimited and DC Unlimited lines, and that they’d be launching two new retail lines in 2014. Now that online retailers have put up their pre-orders for them, I’m getting my first real look at DC Total Heroes and DC Comics Multiverse.

DC Total Heroes is Mattel’s re-envisioning of 6-inch action figures for retail. Each of the four figures (Superman, Batman, Green Lantern, and Sinestro) from the first wave sports their New 52 looks, but veers from the DC Universe Classics aesthetic to a new, somewhat animated look. With a reduction in articulation and paint apps, Mattel was able to reduce the price point, with online retailers charging $12.99 per figure. That seems to be one of the key selling points of the new line.

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DC Collectibles Solicits Reveal Arkham City Series 2 and the Remaining New 52 Crime Syndicate

BatmanArkhamOrigins_Deadshot BatmanArkhamOrigins_Deathstroke BatmanArkhamOrigins_Firefly

DC Collectibles played the Spoiler Alert game with the Batman: Arkham Origins Anarky earlier, and he won’t be alone. The latest solicits reveal the full second series of Arkham Origins figures. Joining Anarky are Deadshot, Deadpool Deathstroke, and Firefly. They will be out in March next year.

We saw the full reveal of DC Collectible’s New 52 Crime Syndicate last week. The solicits show that Johnny Quick (with Atomica) and Owlman are also due in March next year. Last month’s solicits showed that Ultraman, Superwoman, and Power Ring are coming in February.

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DC Collectibles Reveals Batman: Arkham Origins Anarky

DC Collectibles has been playing the Spoiler Alert game over the past few days, and have revealed the upcoming Anarky figure from Batman: Arkham Origins. No idea how, but some folks had it pegged from the first teaser. This is the first time I’ve run into this character, and apparently the less you know, the better the experience will be for the game.

Looks like very little articulation, if the figure is final. I don’t see any elbow articulation, and I don’t think there’s any in the ankles either. What do you guys think?

DC Collectibles

DC Collectibles Batman Arkham Origins Anarky Teaser DC Collectibles Batman Arkham Origins Anarky

It is time. The great reveal.. So what do you think of this Batman: Arkham Origins – ANARKY figure?

via DC Collectibles.

Ask Matty Q&A for 8/31

Just in time for labor day weekend, here’s the Ask Matty Q&A for  8/31. Thanks to Toy Guru and team for answering our questions.

1) You’ve said that 2014 and 2015 would have characters that required more tooling, like Two Bad and Modulok. What does that mean for the number of subscribers needed to support the line? For example, do you need to increase the minimum subscribers needed to support more tooling?

Masters of the Universe Classics Two Bad Masters of the Universe Classics Modulok

No, the min number of sub holders has stayed the same year to year, we are just very strategic in banking a few fully tool’d figures with other partial tool figures so the year balances out.

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