Maybe I’ve been conditioned over the years by quick sell-outs, but it was still somewhat of a shock to check in on the Mattycollector December sale to find that the big three Epic Creations items, the Masters of the Universe Classics Castle Grayskull, and the prop replicas for the Batman Utility Belt and the Ghostbusters Neutrino Wand, are all still in stock. None of the three are even at the point where they’ve got the special tags indicating they’re “Almost Gone.” This is particularly surprising for the Castle – from the point of pre-order through the pre-hype for this sale, Mattel has consistently said that they’d have just a very limited amount of Castles for day-of sales.
If we don’t see this change in the short term, here’s what I’ve reasoned could be behind the slower than expected sales.
Continue reading “Mattel Missing the Mark with Epic Creations?”
