As San Diego Comic-Con was winding down, I got the chance to accompany the Fwoosh’s VeeBee to a chat with Mattel’s Associate Brand Manager Scott Neitlich, a.k.a. Toy Guru, in the meeting room built atop of Mattycollector’s store at the show. We had the chance to consider and talk about all of the lines he oversees, from DC Universe Classics to Masters of the Universe to Ghost Busters. Being the nice guy that he his, Scott let us pick his brain for quite awhile so we have a good-sized interview to share with you. Read on for Part 1 of conversation where you will get a glimpse at some of the day to day of his job, the challenges of bringing first-rate action figures to market, and maybe even a juicy tidbit or two!
This article is reprinted from TheFwoosh.com, and there’s a discussion thread here: Fwoosh Interview with Toy Guru!
Fwoosh: Scott, thanks so much for sitting down with us again today – it has become an annual event! Just to start off, how has the show been for you this year?
Scott Neitlich: The show has been absolutely phenomenal. We had some of the best exclusives that we have ever done. We had a great response to our improved buying process. Each year gets better and we are dedicated to additional improvements next year to make sure as many fans can purchase product as possible.
F: Were you surprised at the pace that things have been selling out at the show – I think the Wonder Twins sold out on Saturday.
SN: Yeah! For a $40.00 toy, that sold out very quickly. It is quite a Collectible!
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Continue reading “Interview with Mattel Associate Brand Manager Scott Neitlich – Part 1”