Toy Fair 2010 – Interview with Mattel’s Scott Neitlich (Toy Guru), Part 2

Scott Neitlich, Mattel’s Associate Brand Manager for its collector-oriented lines, was kind enough to sit down with Hagop (my tag team partner from the Fwoosh) and me for a catch-up session following the Mattel Collectors Preview.

This is the second part of the interview – I wanted to title the article “Toy Guru Announces Jitsu” but then common sense prevailed.  Part one of the interview is here.


H: Let’s go over what’s in store this year for Masters of the Universe.

Masters of the Universe Classics - Tytus 01 (769x1024).jpgMasters of the Universe Classics - Tytus 07 (1024x1024).jpgMasters of the Universe Classics - Gygor 01 (768x1024).jpgMasters of the Universe Classics - Gygor 03 (1024x1024).jpg

TG: The line is composed of 12 monthly figures, 4 quarterly figures (although there might only be 3 this year) but ideally 4 standard 6” quarterly figures, and then 4 over-sized figures which could range from $30-$60 depending on how big they are. So Battlecat was the first, Tytus will be the second, and then Gy-Gor will be the third.

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Toy Fair 2010 – Interview with Mattel’s Scott Neitlich (Toy Guru), Part 1

Scott Neitlich, Mattel’s Associate Brand Manager for its collector-oriented lines, was kind enough to sit down with Hagop (my tag team partner from the Fwoosh) and me for a catch-up session following the Mattel Collectors Preview.

We were all a little tired from the sensory overload, so a big thanks to Scott for taking the time to sit down with us, and to Hagop for recording and transcribing the interview.  What follows is the first part of our discussion.


H: In other comic lines, we always hear about how obscure characters are hard to do because the retailers don’t want them.  How are you able to pull off so many obscure characters in DCUC?  I’m thinking of Killer Moth, Gentleman Ghost, Forager-in an exclusive wave no less.

DCUC 8 Gentleman Ghost (900x1200).jpgDCUC 8 Gentleman Ghost front (899x1200).jpgDCUC 8 Gentleman Ghost headshot (899x1200).jpgDC Universe Classics Wave 10 Forager (899x1200).jpgDC Universe Classics Wave 10 Forager - shield back (900x1200).jpgDC Universe Classics Wave 10 Forager - with Imperiex C&C pieces (900x1200).jpg

TG: With the refresher cases and “all stars” retailers are getting Batman or Superman or whoever, every time they open a box, even if they’re not “in” the wave.  And I think it just helps when the toy is cool looking.  I mean, someone may walk by a Gentleman Ghost and just think, “That’s cool, I want that!”  I’ve got him displayed in my office getting captured by the Ghostbusters.

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Toy Fair 2010 – Mattel Masters of the Universe Classics Update

In the second installment of our coverage of the Mattel Collector Preview Night, I’m biting off the second big chunk with Masters of the Universe Classics.

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If there’s any question about the strength of Mattel’s Masters of the Universe Classics line, I think tonight’s reveals should unequivocally address it. With MOTUC product hitting mass market retail and some new items on a pretty grand scale, the line has never been stronger. Let’s jump right in!

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Toy Fair 2010 – Mattel DC Universe Classics Update

Another big day at Toy Fair – Mattel held its Collector Preview Night and showed of the latest across its collector-oriented brands. I’m going to bite off a big chunk of that now with DC Universe Classics.

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There was a lot of DC product on hand, not even counting DC Infinite Heroes, Retro Super Heroes, Justice League Unlimited, and the Brave and the Bold, which will get their own update separately.  For DC Universe Classics, we saw the 2-packs that are hitting now and the ones that are going to Wal-Mart, waves 13 and 14, and the start of an upcoming Wal-Mart Green Lantern 5-pack.  Even though a lot of this has been trickling out via Mattel’s Facebook page or Toyfare magazine, there’s really no comparison to seeing these items up close.  Hopefully I’ve been able to capture some of that for you here.

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Mattel Updates: Masters of the Universe Classics Moss-Man Ear Flocking and March Sale Items

Mattel posted two updates on its store news page.  First, with regards to what they are going to do with the Masters of the Universe Classics Moss-Man and his hairy ears:

  • Club Eternia subscribers will get unflocked ears Moss-Man.
  • Unflocked and flocked ears Moss-Men will both be available to buy on MattyCollector.com.
  • The running change was instituted early in the production run, so the flocked ears version is more rare.

Mattel said it was overwhelming demand for the running change, but our own poll had 2 out of 3 voting for no change.  Completists, make sure you get online early on sales day.

The second update lists the items that will be on sale in March. In addition to Moss-Man, you’ll be able to buy a re-released Stratos (I may have to pick him up, because he’s the only one I’ve skipped), Scarecrow from The Dark Knight, and DC Universe Classics Wave 12.

Moss Man® Ears Unflocked

MOTU Fans,

You overwhelmingly asked for the ears of Moss Man® to be unflocked and we listened… we stopped production of the flocked ear version, made a change, and Moss Man™ will forevermore have unflocked ears. Now, all 2010 Club Eternia™ subscribers will automatically get the version with unflocked ears as their March figure!

But because we produced a small quantity of flocked ears before making what’s called a “running change,” we will sell both the flocked-ear and unflocked-ear versions as separate items on March 15th. That means there will be two separate product pages, one with flocked ears and , so you’ll need to be careful that you order the one you want. Again, there’s just a small quantity of the flocked-ear version available, and we’re expecting them to go quickly.

Other than the flocking, the figures are identical. Both versions will have an evergreen fresh scent and an alternative 2002-inspired head designed by the Four Horsemen. Your chance at both happens right here at MattyCollector.com at 12:00 noon Eastern/9:00 am Pacific!

—Matty

3/15 Sale: Moss Man®, Stratos® & Scarecrow

Toy Fans,

Our March 15th sale features MOTU figures hailing from earth and sky, plus a pair of rotten rogues! At press time, here’s what’s on the roster:

  • Moss Man® — with his fresh evergreen scent, you can practically smell him coming!
  • Stratos® — everyone’s favorite winged simian lands with a new “The Original” burst on his package
  • Scarecrow – this frightening Scarecrow figure from Batman Beginswould have Dorothy screaming all the way back to Kansas!
  • DCU Classics Wave 12 Boxed Set – all seven figures you need to build a wicked Collect and Connect™ 9” Darkseid, individually carded and packed into a single box

Like always, the sale starts at MattyCollector.com at 12:00 noon Eastern/9:00 am Pacific, so be logged in and ready to click! If you’re not registered yet for an email reminder,  and you can follow me onTwitter where I post reminders, too.

—Matty

via MattyCollector.com Online Store.

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