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Behind Play Imaginative’s Super Alloy Figures

This is a guest article by Jedd-the-Jedi. Jedd covered the Singapore Toy, Games, and Comic Convention for AFP and is based in Singapore.

This handsome-looking fellow is a Super Alloy Batman from Play Imaginative, and designed by Jim Lee. Before its release, few had heard of the Singaporean company, and to toy collectors in Singapore it is quite a big deal that a local company has managed to snag the rights to produce action figures of Marvel and DC characters. The exclusive figure was unveiled back at the Singapore Toy Games and Comics Convention (STGCC) in September, and is currently available over at Big Bad Toy Store.

Singaporean newspaper The Straits Times ran an article about Play Imaginative on Sunday, with interviews with the company’s two founders. Play Imaginative approached DC Comics in 2011 to obtain the licensing rights to create a 12-inch tall Batman action figure, which they were granted after DC saw and approved of the prototype made mostly of die-cast metal. The company is currently working on Super Alloy figures of Superman, Green Lantern and a new Batman. They’ve also signed a deal last December with Marvel Comics to make toys based on its movie characters, and a Super Alloy Iron Man coming out in March 2013 is the next release.

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BBTS News: Toy Fair 2013, Transformers, DC Collectibles, NFL/NHL Sportspicks, Iron Man 3, GI Joe Retaliation, Barbie, Kotobukiya & More!

This is a sponsored post from BigBadToyStore.com. Thank you for supporting our sponsors! – Ron

NEW PREORDERS

NECA TOY FAIR 2013 NEW ITEMS
NECA had a variety of new items to show at Toy Fair this past weekend. These include a 1/4 Scale Superman from the upcoming “Man of Steel” movie, which was priced at $84.99. They also announced two 1/4 Scale Batman figures at $84.99 each, one in the Adam West look from 1964 and the other in the Michael Keaton look from 1989’s “Batman”. “Pacific Rim” will be getting a line of 7″ figures, with the first assortment containing Gipsy Danger, Crimson Typhoon, and Knifehead; we have them available at $53.99 for the Set of three, or $229.99 for the Case of 14 ($69 off the MSRP, breakdown currently unknown). The Predators 7″ figure series is getting a ninth assortment, which includes Jungle Encounter Dutch, Jungle Disguise Dutch and Water Emergence Predator, like the “Pacific Rim” assortment, this one is available both as a Set of three for $53.99 and as a Case of 14 at $229.99, saving you $69 off of the MSRP. The upcoming “Lone Ranger” film has a number of figures on the way; 1/4 Scale figures of the Lone Ranger and Tonto at $84.99 each, 7″ Head Knockers of the Lone Ranger and Tonto at $19.99 each, and 7″ Figures, with a Set of the Lone Ranger and Tonto at $36.99 or the Case of 8 figures (breakdown unknown) at $134.99, $35 off the MSRP. Kitai from “After Earth” will soon be available as a 7″ Scale action figure, priced at $18.99. The second line of 6″ figures from the KickAss series come from “KickAss 2″, and the assortment includes KickAss, Hit Girl and MF-er. They are available as a Set of three for $53.99 or a Case of 14 at $229.99 (once again, $69 off the MSRP, with the breakdown currently unknown). Finally, a second series of Gears of War 3.75″ figures is coming, and they are listed at $34.99 for the Set of three, or $139.99 for the Case of 14, saving you $42 off of the MSRP. Please note – we have added a number of singles to the various menus, priced at $18.99 each for the 6″-7″ figures, and $11.99 each for the Gears of War 3.75” figures, so be sure to grab your favorites if you choose not to get the whole case or set.
http://www.bigbadtoystore.com/bbts/list.aspx?list=11955

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Masters of the Universe Classics Castle Grayskull and Club Filmation Pre-Orders Open Now and Ram Man and Jitsu on Sale 2/15

As if the February sale wasn’t already big enough, with the Masters of the Universe Classics Ram Man pushed from January and pimp-handed Jitsu going on sale – Mattel has also re-opened pre-orders on Castle Grayskull and started taking pre-orders for the new 6 figure subscription for MOTUC Filmation characters. There’s so much going on with Masters that it’s almost an afterthought that DC Universe Classics Phantom Stranger is also going on sale tomorrow.

Icer, Shakoti, and Batros were revealed as the Filmation subscriptions first three figures, for July, August, and September respectively. And hoping that the reveal of Castle Grayskull would be enough to motivate folks still on the edge, Mattel re-opened the pre-order page for another go. However, they’ve increased the price to $275, with the warning that there may not even be a day-of sale – and if there is, the price could be bumped up again.

By now I’m desensitized to the scare tactics Mattel uses in its marketing, but let me ask you this – wouldn’t it be better if they pitched it as a discount to people who pre-order, vs a punishment to those who wait for the day-of sale? C’mon, Mattel – positive reinforcement makes for a much more pleasant sales experience.

Here’s the links for your convenience:

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Toy Fair 2013: Mattel DC Universe Instapics

We’re at the Mattel Nerd Herd today. Here’s some quick pics of DC Universe:

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Mattel is hosting its event for online media today, the official first day of New York Toy Fair. To get you the pics you want as fast as I can, I’m hooking you into my Instagram feed. If you’re on Instagram, follow me at afpron – that’s for AFP Ron, not AF Pron :). Stay tuned for better pictures soon.

Toy Fair 2013: NECA Instapics

We’re at Toy Fair today! Here’s some quick pics of NECA, including Lone Rangers and Predator figures:

[instapress tag=”afptf13neca” piccount=”0″ size=”150″ effect=”fancybox”]

To get you the pics you want as fast as I can, I’m hooking you into my Instagram feed. If you’re on Instagram, follow me at afpron – that’s for AFP Ron, not AF Pron :). Stay tuned for better pictures soon.