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SDCC 2015: Mattel Returns to 6-Inch Scale with DC Comics Multiverse and Batman v Superman

Mattel is putting 4-inch scaled DC figures on hiatus in 2016, and 6-inch scale is back in. And I’m wondering if there was some press release I missed, or if this change just happened and they didn’t really announce it. (Mattel has got the traditional Mattypalooza panel, but no DC panel at SDCC this year.) Both scenarios are possible – I am not actively seeking news. But if I tell myself there’s no way I would have missed a change this dramatic (as far as drama goes in toys), then it stands to reason that Mattel doesn’t want to acknowledge any questionable decisions they’ve made handling their DC license in recent years.

You could even say that they’re still putting some distance between what they’re doing now and what they did so well under the DC Universe Classics brand. For one, even though the Four Horsemen are back on DC, it’s not the same one to one relationship; Mattel is utilizing other design shops. If I had to guess, from the look of it, it’s Gentle Giant expanding beyond their work on WWE.

Second, they’re sticking with the DC Comics Multiverse brand name. And third, the line is rooted in modern, not classic character looks.

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SDCC 2015: Mezco One:12 Collective – Awesome Figures, Could Use Some Focus

Mezco was actually my first stop during Preview Night (if you don’t count the stop on the way at Mondo, to sneak a quick look at the 1/6 scale Teenage Mutant Ninja Turtles). I wanted to get there to get my hands on the one of the 150 One:12 Collective Batman / Mutant Leader 2-packs that was on sale for the day. I was lucky and got a set (haven’t had the chance to open it yet), and asked if they had any more figures coming in the line. I was told to look around the corner.

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SDCC 2015: LEGO Exclusives and Announcements Weekly Digest

Here’s the final group of announcements from LEGO for San Diego Comic-Con. It includes new product line announcements for Batman v Superman: Dawn of Justice, Angry Birds, and another highlight that will be on display at their booth at SDCC (Hall D, booth #2829).

And, in case you missed them, here’s the previous digest and the first one from the week before that. Cheers!

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SDCC 2015: Our Comic-Con Schedule, and How You Can Join Us (Virtually!)

I’ll be the first to admit, we’re pretty awful when it comes to planning for San Diego Comic-Con. There’s so much to do and see, and frankly, it’s overwhelming.

But this time around, we’ll have some tools and technology that can help get you to the big show, at least virtually, if you can’t make it to there yourselves. So it makes sense to apprise our favorite folks, those of you who actually read the stuff here at AFP, of what we’re planning and how we’re going to share it with you. And to ask for your advice – there’s one scheduling conflict that I’ll need your help to decide on which to attend.

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SDCC 2015: Toys R Us Hosts Exclusives from Bandai, Hasbro, Mattel and More

Toy R Us is renewing its attempt to woo collectors by establishing a “Collector Vector” shop within both its traditional and online stores, and participating in San Diego Comic-Con with ten exclusives from a variety of toy manufacturers. While I’m doing fewer traditional toy runs now, I’ve been to my local TRU recently and have not noticed any change – but online they’ve established a Collector Vector search grouping that currently includes over 200 products and a landing page for their Con exclusives.

While I think TRU will continue to struggle to differentiate itself with collectors, the Con exclusives will help drive some traffic their way. The list includes the Yvonne Craig Batgirl from the ’60s Batman show (thankfully individually-carded and not in a 3-pack with Batman and Robin), a Star Wars Black Series Rancor set in the 3.75-inch scale, a Power Rangers exclusive, and more. They’ll be available at the Entertainment Earth booth (#2343) at the show and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12, while supplies last, of course.

It’s an impressive list of exclusives – TRU may be on the decline, but they still have some sway with the toy companies.

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