Hasbro held its Fan Media Day yesterday afternoon, inviting over one hundred folks from the various online blogs, fan sites, news, and communities that are fans of their collector-oriented brands – GI JOE, Star Wars, Transformers, and Marvel. I’ll be posting pictures from their Toy Fair showroom later this morning and over the course of the next few days, but wanted to touch upon the central theme from the event’s presentations – Hasbro is becoming an entertainment company, and the toys follow the entertainment.
Continue reading “Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment”