Coming out of Toy Fair, Hasbro’s PR team was kind enough to set up a brief interview with the Hasbro Marvel brand team. We took the opportunity to touch on a range of subjects, including the upcoming movie figures, Marvel Universe, and what’s in store for us with the Marvel Legends re-launch. Thanks to Scott George, David Vonner, and Dwight Stall for participating.
1) Coming out of Toy Fair, it looks like it will be another fantastic year for Marvel in the 3.75-inch scale. With so much focus on the Thor and Captain America (pictured below) movie lines, how will that affect how much product we see on shelves from the Marvel Universe line?
The Marvel Universe line continues to perform incredibly well at retail so there should be minimal impact to the number of pegs when we add these new blockbuster properties to the mix. If anything, you should find more MU product in the Fall – just as soon as the new team packs hit shelves in August.
Continue reading “Hasbro Marvel Brand Team Interview Part 1 of 2”