The next installment in the Transformers movie franchise, Age of Extinction, isn’t due to hit theaters until late in June. The normal shelf date for movie toys is usually 3 months in advance of the opening. However, since the movie got a teaser spot in the Big (maybe not so fitting a descriptor this year) Game, Hasbro has jumped on board with something novel. Teaming up with Amazon, they launched the Transformers HQ on Amazon immediately following the airing of the teaser, and are offering up the first edition Transformers: Age of Extinction Optimus Prime.
That’s two Transformers exclusives with two different retailers launched on 2/2 – the first we covered was the Year of the Horse Starscream that’s exclusive to TRU. I checked the Toys R Us website for Starscream – the exclusive isn’t available online yet, but you might want to keep checking.