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SDCC 2013: Hasbro Marvel Universe Rebranded to the Marvel Movies

After 6 years running with the Marvel Universe brand, in 2014 Hasbro will be refreshing both its Marvel Universe and Marvel Legends lines. During the Hasbro Marvel panel, Hasbro revealed that next year, Marvel Universe will be rebranded to the Avengers, while Legends will be aligned with the Marvel movies during the year.

The Hasbro Marvel team revealed two of three movies that would carry the Legends line forward: Captain America and Spider-Man. Presumably the third will be Guardians of the Galaxy, although Hasbro is still staying mum.

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SDCC 2013: Hasbro Marvel Panel Video

Hasbro held its Marvel panel yesterday afternoon, featuring Adam Biehl, Dwight Stall, and Maalvika Mantripragada from the Hasbro Marvel team, and Jesse Falcon from Marvel licensing. They elaborate on the plans touched upon during our interview with Adam and Dwight for the Marvel Universe brand (that encompasses the Legends 6-inch and Universe 3.75-inch lines) – those plans include a brand refresh and new options for distribution.

Some new figure prototypes revealed during the panel will be in the Hasbro Marvel booth today, so stay tuned for some Instapics.

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SDCC 2013: Interview with Hasbro’s Marvel Team

Sandman and I met with Adam Biehl (Vice President, Global Marvel Line at Hasbro) and Dwight Stall (Senior Marvel Product Design Manager, Hasbro) today for a brief conversation about Marvel Legends and the related 6-inch Marvel action figure lines. We talked about the health and direction of the Marvel lines, issues with distribution and the fate of running change variants, and more.

This was a great lead-in to the Hasbro Marvel panel, which we will be posting in full later this morning.

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SDCC 2013: Obi-Wan Kenobi (Ewan McGregor) Joins Hasbro Star Wars Black Series

If you are a fan of the new 6-inch scaled Hasbro Star Wars Black Series *and* were paying attention to my AFPRon Instagram account (that’s AFP Ron, not AF Pron :D), you’d have seen that Hasbro added Jedi Knight Obi-Wan Kenobi to their Black Series display. I like the application of soft goods here – Kenobi’s front flaps are sculpted plastic, but underneath that are a soft goods bottom to his tunic – that should help keep his hips well-articulated with good motion.

I am sure some of you are Star Wars purists and would rather not have figures for the Prequel Trilogy. But remember – Obi-Wan does have the high ground.

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SDCC 2013: Hasbro Star Wars Panel Video

Hasbro held its panel for its Star Wars brand yesterday, and here’s the (not quite) complete video. Unfortunately, I missed a short portion in the middle of the panel with some camera problems – during the product discussion for the Star Wars Saga figures.

The panel opened with a preview of Angry Birds Star Wars 2 and the introduction of new Birds figures that interact with the game. It was followed by what I was waiting for, the reveal of upcoming Star Wars Black Series 6-inch figures. Han shot first!

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