Unfortunately, Joe fans, it sounds like the GI Joe brand is tightening up a little in 2011. The official word is that the line will be more “focused” – my personal take on this is that the Pursuit of Cobra lineup didn’t revive the line enough after the the Rise of Cobra movie figures took a beating at retail.
There is good news on the horizon, though. The GI Joe Renegades show on the Hub has launched, and I think Hasbro has made a good decision that the Renegades figures, which will ship this fall as part of the main line with art from the show to distinguish it, are intended to fit in with the rest of the line. Renegades figures will have deco that matches the show’s color palette, but will leverage the existing Joe tooling with some new Renegades parts.
Continue reading “Toy Fair 2011 – Hasbro GI Joe Report (and Indiana Jones special)”