Hasbro Marvel Brand Team Interview Part 1 of 2

Coming out of Toy Fair, Hasbro’s PR team was kind enough to set up a brief interview with the Hasbro Marvel brand team. We took the opportunity to touch on a range of subjects, including the upcoming movie figures, Marvel Universe, and what’s in store for us with the Marvel Legends re-launch. Thanks to Scott George, David Vonner, and Dwight Stall for participating.

1) Coming out of Toy Fair, it looks like it will be another fantastic year for Marvel in the 3.75-inch scale. With so much focus on the Thor and Captain America (pictured below)  movie lines, how will that affect how much product we see on shelves from the Marvel Universe line?

Ultimate Captain America - wave 1Winter Soldier - wave 1Captain America WWII - wave 1Bucky Captain America - wave 2Captain America Britain - wave 2Crossbones - wave 2Captain America Final Mission - wave 2US Agent - wave 2Captain America Night Landing - wave 3 4Captain America Classic Update - wave 1

The Marvel Universe line continues to perform incredibly well at retail so there should be minimal impact to the number of pegs when we add these new blockbuster properties to the mix. If anything, you should find more MU product in the Fall – just as soon as the new team packs hit shelves in August.

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Toy Fair 2011 – Hasbro Marvel Report – Avengers Assemble!

Thor (1280x853).jpgCaptain America (19) (1280x853).jpg

Earlier this evening, I covered the Marvel Universe / Legends portion of Hasbro’s Marvel presentation from their collectors event today. But with two potential blockbuster movies coming this summer, Hasbro has a lot to offer with their Thor and Captain America product lines. This year is all about laying the Avengers foundation – because 2012 will see a the movie franchises coming together in the Avengers movie – and that will unite Thor and Cap with Iron Man and Hulk. I’d be lying if that doesn’t fill my inner Marvel fan boy with glee – and not a small amount of trepidation that it gets screwed up. But hey – even if the movies don’t pan out, at least we’ll have some awesome toys!

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Toy Fair 2011 – Hasbro Marvel Report – Marvel Legends and Marvel Universe

Marvel Universe Sentinel (1280x853).jpgMarvel Universe (1280x853).jpg

Hasbro held its collector event for the online media outlets – how we qualify for this I’ll never know, but I won’t fight it. It’s a great event that covers all the Hasbro collector-oriented lines, including Star Wars, GI Joes, and Transformers. But my first love is the comic book properties, so I’ll be sharing the pictures and recaps of the Marvel lines first.

First off, let’s start with Marvel Legends. I was a little surprised that they decided to show some items – at least in the slide show. None of what we were shown was available in the showroom, and that’s not surprising since this is 2012 product. And unlike last year, no pictures or video was allowed during the presentation. But, across the board, I can say what was in the slide show looked good.

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Happy New Year! AFP’s Best of 2010

As we kick off the new year, I asked the guys to make their picks for for best [insert anything toy-related] for 2010. I wasn’t sure, since we just picked our “most thankful for” figures a few weeks ago at Thanksgiving, if we’d have much to add. Turns out there was plenty that impressed us above and beyond our Thanksgiving picks.

I’ll get us started.

Best of 2010 - Iron Man 2 - Iron Monger

Ron’s pick – Hasbro Iron Man 2 – Iron Monger

I don’t want to get typecast, because I picked the Marvel Legends Iron Man as one of Fwoosh’s Best of 2009. But this year, I think that the Iron Man 2 line from Hasbro, in particular the Comic series, went a long way in winning over fans who were missing their 6-inch Legends to the 4-inch scale.

The line has some really great sculpts, decent enough paint apps, and some fantastic articulation at that size. And, of course, it brought us this awesome Iron Monger – the huge, classic, comic-based blue version that I never thought we’d get, since the movie-based Iron Monger lined shelves for a while.

There were lots of Hasbro Iron Man news and reviews this year, but one of my favorite posts was highlighting this custom Iron Man armory by Thor-El.

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Marvel Universe 2011 Wave 1 Carded Pics

At the end of 2009, because Hasbro’s Marvel Universe line had performed so well, we got the first series of 2010 . It’s the same this year – the first series of MU from 2011 is on shelves now – I picked these up between Toys R Us and Target.

Marvel Universe 2011 Wave 1 - 01 Captain Marvel card (901x1200).jpgMarvel Universe 2011 Wave 1 - 01 Captain Marvel card back (900x1200).jpgMarvel Universe 2011 Wave 1 - 02 Doc Samson card (899x1200).jpgMarvel Universe 2011 Wave 1 - 02 Doc Samson card back (900x1200).jpgMarvel Universe 2011 Wave 1 - 03 World War Hulk card (900x1200).jpgMarvel Universe 2011 Wave 1 - 03 World War Hulk card back (899x1200).jpgMarvel Universe 2011 Wave 1 - 04 Modular Armor Iron Man card (901x1200).jpgMarvel Universe 2011 Wave 1 - 04 Modular Armor Iron Man card back (900x1200).jpgMarvel Universe 2011 Wave 1 - 05 Spider-Man 2099 card (900x1200).jpgMarvel Universe 2011 Wave 1 - 05 Spider-Man 2099 card back (901x1200).jpgMarvel Universe 2011 Wave 1 - 06 Spider-Woman card (899x1200).jpgMarvel Universe 2011 Wave 1 - 06 Spider-Woman card back (900x1200).jpg

For those of you who are wondering who the cardback artist is for 2011 – Dave Vonner told us that it was none other than Olivier Coipel. It’s too bad the modern version of Thor came out this year – it’d be nice to have a Thor cardback in Marvel Universe by Coipel.

Also, notice the Mutant Detected tag on Captain Marvel’s cardback? That must be a nod to the upcoming Masterworks Sentinel.

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