Jessica Jones Archives - Page 2 of 2

Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

Continue reading “Toy Fair 2017: Hasbro Marvel Legends Report”

SDCC 2016: Hasbro Marvel Legends Update

Hasbro may have jump-started SDCC 2016 by revealing the latest figures in the upcoming Marvel Legends Spider-Man and Dr. Strange waves, but they’ve continued to add goodness to their booth display each day. That’s culminated with the official reveals during their panel discussion earlier today.

We’ll have our video of the Hasbro Marvel panel, including the full Q&A, posted some time tomorrow. In the meantime, here’s the latest on what’s coming up for the Marvel Legends 6-inch line in 2017.

Continue reading “SDCC 2016: Hasbro Marvel Legends Update”

Soapbox Sunday: Marvel and Fox Need to Reconcile… For the Sake of the Toys

Imagine this – it’s the Avengers versus the X-Men and Fantastic Four. At first, Spider-Man is with Wolverine and Reed Richards, but at a pivotal moment, he switches sides and joins Captain America and Iron Man. Is this the plot for next big comic book crossover event? No, it’s another case of life imitating art – it’s what’s really happening today with the movie licensing business at Marvel.

Marvel has been trying to regain control of the characters it licensed out years ago to other movie studios, before they had their own movie business. Earlier this year, Marvel Studios and Sony penned a peace treaty that gives Marvel some say over what Sony will do with Spider-Man. But with Fox, who continues to own the rights to the X-Men and Fantastic Four, the not-too-subtle war has no end in sight. And we’re suffering for it.

Continue reading “Soapbox Sunday: Marvel and Fox Need to Reconcile… For the Sake of the Toys”