Soapbox Sunday: What’s Wrong with Mattel’s New DC Retail Lines?

A couple of weeks ago, I posed the question if Hasbro could revitalize the G.I. JOE brand by launching a new 6-inch action figure line. I reasoned that if the Star Wars team could make it work with the Black Series and the Marvel team could go the other way (from 6-inch to 4-inch) with Marvel Universe, then it could work for Joes too.

DC Total Heroes - Superman DC Multiverse - Arkham Origins Deadshot

DC Total Heroes Superman (6-inch scale) and DC Comics Multiverse Deadshot (3.75-inch scale)

This past week I got my first look at Mattel’s attempt to breathe new life into their DC Comics license at retail with the DC Total Heroes and DC Comics Multiverse lines as pre-orders went live online. And good Grodd – I dislike them so much I want them to fail. Now I’m left wondering – are my feelings unfounded, making me a hypocrite? Why should I want to see this happen for G.I. JOE when I can’t stand Mattel’s attempt to do the same?

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Check Out the Marvel Super Heroes: What The–?! Home Page at Marvel.com

Marvel Super Heroes What The home page

Our pal at Marvel, Jesse Falcon, shared the good news that Marvel Super Heroes: What The–?! has a new home page at Marvel.com. With Marvel’s website, it’s been easy to miss when each new episode of MSHWT was posted. Now there’s one spot to find them all.

Can you believe there’s been over 40 episodes made in the past four years?

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STGCC 2013: Interview with Nathan Hamill by Jedd

Nathan Hamill with Jedd

Here’s a wrap-up of Jedd’s STGCC coverage with an interview with Nathan Hamill, artist and toy designer, who coincidentally is one of Mark Hamill’s kids. He talks with Jedd about toys, art, comics, and, yes, a little bit about Star Wars.

Jedd: Welcome to Singapore!

Nathan: Thank you!

Are you having a good time so far?

Excellent. First time here and it’s stunning, it’s incredible. The weather was perfect yesterday; it’s great so far.

I had a look at your Twitter feed, really cool stuff. Beneath your handle, it says “I makes what I likes.” What do you think has been the most rewarding thing of living by that maxim?

Yeah, “I makes what I likes” is just… first of all, I think it’s funny because it’s using improper English, which makes me laugh. Like “I makes what I likes,” yeah… I try to keep it as simple as that. So yeah, my motto, “I makes what I likes,” at the end of the day it should come down to whether or not it’s something that you enjoy, not to be too convoluted about what your themes and what your concepts are. Yeah, that stuff is good and fine but I guess I’m trying to… you know, take things less seriously.

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You Must Check Out the First Issue of Philip Reed’s BattleGrip Magazine

BattleGrip Issue 1 - pg 22 - 23

If you’re not familiar with Philip Reed and his site, BattleGrip, you should check it out. When I started AFP, somehow Philip found the site, and he’s been a really great supporter from our early days – and he’s just that way in the collecting community – a terrific guy.

Earlier this year, Philip published a Kickstarter-funded book about 3rd-party Transformers called Transforming Collections. (There are a couple of copies of Transforming Collections available on Amazon.) I guess that massive effort kept him hooked on publishing, because his latest endeavor is a free downloadable magazine. I’m re-hosting BattleGrip – issue 1 here (click to download – 70MB) to help get the issue out there. If you’re an old-timer like me and miss the days when you could go to a magazine store to pick up one related to toys (or if you just want to know what that was like, in this increasingly online world), then you’ll love this.

A couple of tips – you’ll need Adobe Acrobat Reader or an alternative PDF reader, and the best way to read this magazine is to set it up in 2-page view (View -> Page Display -> Two Page View) and select the option to show the cover page on its own (View -> Page Display -> Show Cover Page in Two Page View). This will let you see some of the beautiful 2-page spreads, like the Predator Trophy Case above, in all their glory.

Great start to the magazine, Philip, and thanks for the link to my moot-fake-rant about the Club Infinite Earths Doomsday. Can’t wait for issue 2!

San Diego Comic-Con Exclusive Marvel Legends Thunderbolts Back in Stock at HasbroToyShop.com

Hasbro 2013 SDCC Marvel Legends Thunderbolts_figure set

Heads up – the Marvel Legends Thunderbolts 5-pack exclusive is back in stock at HTS. No idea how much inventory they’ve got, so if you are still looking to pick up this set at non-inflated prices, now’s the time.

Regular price is $89.99, but the Thunderbolts set on eBay is going for upwards of $130, with individual figures starting at $25 and up.

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