SDCC 2013: Hasbro Marvel Panel Video

Hasbro Marvel Universe 2014 (from Panel)

Hasbro held its Marvel panel yesterday afternoon, featuring Adam Biehl, Dwight Stall, and Maalvika Mantripragada from the Hasbro Marvel team, and Jesse Falcon from Marvel licensing. They elaborate on the plans touched upon during our interview with Adam and Dwight for the Marvel Universe brand (that encompasses the Legends 6-inch and Universe 3.75-inch lines) – those plans include a brand refresh and new options for distribution.

Some new figure prototypes revealed during the panel will be in the Hasbro Marvel booth today, so stay tuned for some Instapics.

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SDCC 2013: Interview with Hasbro’s Marvel Team

Hasbro Marvel Diorama (2 of 12)

Sandman and I met with Adam Biehl (Vice President, Global Marvel Line at Hasbro) and Dwight Stall (Senior Marvel Product Design Manager, Hasbro) today for a brief conversation about Marvel Legends and the related 6-inch Marvel action figure lines. We talked about the health and direction of the Marvel lines, issues with distribution and the fate of running change variants, and more.

This was a great lead-in to the Hasbro Marvel panel, which we will be posting in full later this morning.

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SDCC 2013: Hasbro Marvel Legends and Marvel Universe Booth Additions

Hasbro Marvel Additions 01

Hasbro has added some figures to its Marvel display since Preview Night, including its two exclusives – the Marvel Legends Thunderbolts set and the Marvel Universe Deadpool Taco Truck.

The Hasbro Marvel panel is late Saturday afternoon, so expect an Instapics update in the early evening.

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SDCC 2013: Hasbro Marvel Universe (Preview Night)

Hasbro Marvel Universe (1 of 9)

With the return of Marvel Legends, Hasbro’s 4-inch Marvel Universe line has slowed down a little bit. It’s understandable – collectors who had no outlet for their Marvel appetites had adopted the line, but with 6-inches back in force, some old-timers who had bought in wholesale to Universe are back to cherry-picking, or back solely on the Legends line.

On Preview Night, Hasbro had the next wave of Universe on display, as well as the current Wolverine 4-inch line. They also revealed 4-inchers for the upcoming Thor movie.

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SDCC 2013: Hasbro Marvel Legends (Preview Night)

Hasbro Marvel Legends (Preview Night) (30 of 30)

Hasbro’s 6-inch Marvel figures have steadily improved during their tenure – and since the relaunch of Marvel Legends last year, Hasbro has consistently had a great showing during San Diego Comic-Con. Preview Night featured a new series of Marvel Legends, a surprise set of three new figures for the 6-inch Iron Man line, and a look at some packaged figures from the Wolverine Legends line.

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