Marvel Legends Archives - Page 52 of 108

SDCC 2013: Hasbro Marvel Universe Rebranded to the Marvel Movies

After 6 years running with the Marvel Universe brand, in 2014 Hasbro will be refreshing both its Marvel Universe and Marvel Legends lines. During the Hasbro Marvel panel, Hasbro revealed that next year, Marvel Universe will be rebranded to the Avengers, while Legends will be aligned with the Marvel movies during the year.

The Hasbro Marvel team revealed two of three movies that would carry the Legends line forward: Captain America and Spider-Man. Presumably the third will be Guardians of the Galaxy, although Hasbro is still staying mum.

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SDCC 2013: Hasbro Marvel Panel Video

Hasbro held its Marvel panel yesterday afternoon, featuring Adam Biehl, Dwight Stall, and Maalvika Mantripragada from the Hasbro Marvel team, and Jesse Falcon from Marvel licensing. They elaborate on the plans touched upon during our interview with Adam and Dwight for the Marvel Universe brand (that encompasses the Legends 6-inch and Universe 3.75-inch lines) – those plans include a brand refresh and new options for distribution.

Some new figure prototypes revealed during the panel will be in the Hasbro Marvel booth today, so stay tuned for some Instapics.

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SDCC 2013: Interview with Hasbro’s Marvel Team

Sandman and I met with Adam Biehl (Vice President, Global Marvel Line at Hasbro) and Dwight Stall (Senior Marvel Product Design Manager, Hasbro) today for a brief conversation about Marvel Legends and the related 6-inch Marvel action figure lines. We talked about the health and direction of the Marvel lines, issues with distribution and the fate of running change variants, and more.

This was a great lead-in to the Hasbro Marvel panel, which we will be posting in full later this morning.

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SDCC 2013: Hasbro Marvel Legends and Marvel Universe Booth Additions

Hasbro has added some figures to its Marvel display since Preview Night, including its two exclusives – the Marvel Legends Thunderbolts set and the Marvel Universe Deadpool Taco Truck.

The Hasbro Marvel panel is late Saturday afternoon, so expect an Instapics update in the early evening.

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SDCC 2013: Hasbro Marvel Legends (Preview Night)

Hasbro’s 6-inch Marvel figures have steadily improved during their tenure – and since the relaunch of Marvel Legends last year, Hasbro has consistently had a great showing during San Diego Comic-Con. Preview Night featured a new series of Marvel Legends, a surprise set of three new figures for the 6-inch Iron Man line, and a look at some packaged figures from the Wolverine Legends line.

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