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MattyCollector Subscriptions and Pre-Order Push – So it Begins, So it Ends?

It’s just been a week since the Mattypalooza panel at San Diego Comic-Con, but Mattel has already alerted fans that the 2014 subscriptions and the Ecto-1 pre-order are “quite below” expectations, despite them opening up the subscriptions several weeks early. Call it scare tactics, sales and marketing, or just the plain unvarnished truth – Toy Guru is once again warning fans that pre-orders for the Club Eternia and Club Infinite Earths subscriptions and the Ghostbusters Ecto-1 pre-order have to hit their minimums or they’re not happening.

And while, thank Grodd, they’ve replaced the thermometer graphics this year with product silhouettes, the picture they paint right now is pretty daunting. There’s under three weeks to go to the August 19 deadline. Continue reading “MattyCollector Subscriptions and Pre-Order Push – So it Begins, So it Ends?”

SDCC 2013: Masters of the Universe Classics Castle Grayskull – New and Improved

I spoke with Toy Guru about the changes that have been made to the Masters of the Universe Classics Castle Grayskull. One thing he clarified right off the bat was the “Not Final” sign on the Castle. Some folks took it to mean that structural changes could still be made, but Toy Guru made it clear that at this point, further tweaks are really not possible.

By not final it means the sample wasn’t made of plastic yet and a few kinks to work out like getting the elevator to work a little better. But castle is tooled.

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SDCC 2013: Mattel Mattypalooza 2013! Panel Presentation Slides

Mattel provided their Mattypalooza 2013 presentation as a PDF in their SDCC wrap-up, but we’ve done you a solid and it to images you can just flip through right here in your browser.

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SDCC 2013: Mattel Mattypalooza 2013! Panel Video

Toy Guru and the team hosted its annual Mattypalooza panel yesterday, and here’s the video. The SDCC staff has been very aggressive with video footage this year – they are asking us not to shoot the video screens, even though this has been standard practice for the toy panels since I’ve been to Comic-Con. So for a lot of this panel, it meant shooting the talking heads – although I did manage to capture the significant reveals.

They covered the current clubs (DC Universe Classics, the two Masters of the Universe Classics subs, and Watchmen) and the plans for 2014. There’s more coming for Ghostbusters, but for Back to the Future… still no figures! Also, watch the whole video for an appearance (and Mattel collaboration) with an icon in the industry. Excelsior!

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SDCC 2013: Mattel MattyPalooza Reveals Instapics

Here’s some quick pics from the Mattel booth after their MattyPalooza panel at San Diego Comic-Con.

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I am on the show floor at San Diego Comic-Con. To get you the pics you want as fast as I can, I’m hooking you into my Instagram feed. If you’re on Instagram, follow me at afpron – that’s for AFP Ron, not AF Pron :). Stay tuned for better pictures soon.