Without further ado, here’s the index for the entries for CustomCon 43.
Thanks for your participation!
Presenting the Marvel Legends Technovore Build-a-Figure Wave, featuring:
One of my favorite stops at San Diego Comic-Con is the with the Four Horsemen, the folks behind the scenes on some of our favorite toy lines like Mattel’s Masters of the Universe Classics and now Thundercats. I spoke with Eric Treadaway about their own line of toys, Mythic Legions, which launched on Kickstarter as the most-funded action figure project of all time, surpassing the previous reigning champs, Boss Fight Studios’ Vitruvian H.A.C.K.S. and their previous Kickstarter for the Gothitropolis Ravens.
We also got to touch on their continuing work with Mattel, on the DC Comics Multiverse and Batman v Superman 6-inch lines. And of course, Thundercats!
Continue reading “SDCC 2015: Four Horsemen Mythic Legions (with AFP Video Fly-By)”
Mattel is putting 4-inch scaled DC figures on hiatus in 2016, and 6-inch scale is back in. And I’m wondering if there was some press release I missed, or if this change just happened and they didn’t really announce it. (Mattel has got the traditional Mattypalooza panel, but no DC panel at SDCC this year.) Both scenarios are possible – I am not actively seeking news. But if I tell myself there’s no way I would have missed a change this dramatic (as far as drama goes in toys), then it stands to reason that Mattel doesn’t want to acknowledge any questionable decisions they’ve made handling their DC license in recent years.
You could even say that they’re still putting some distance between what they’re doing now and what they did so well under the DC Universe Classics brand. For one, even though the Four Horsemen are back on DC, it’s not the same one to one relationship; Mattel is utilizing other design shops. If I had to guess, from the look of it, it’s Gentle Giant expanding beyond their work on WWE.
Second, they’re sticking with the DC Comics Multiverse brand name. And third, the line is rooted in modern, not classic character looks.
Remember the good (or bad, depending how you fared) old days when there were toys that you actually wanted to buy on Mattycollector on their monthly sales dates? Those toys would sell out in hours, sometimes minutes. And while that truly meant missed opportunities through lost sales, the quick sell-outs became the barometer for successful products.
Fast forward to today. We’re a couple of days past the Mattycollector sale for October, and looking at the sale page, there’s not a single item on the page that’s sold out. There’s not even a single item that’s marked with the “Almost Gone” tag that Mattel would add to give you a sense of urgency to grab up those soon to be sold out toys. And for a company whose marketing team is so fond of saying “We’ll keep making them as long as you keep buying them,” I’ve got to wonder how much longer Mattel will keep making them, because we certainly not buying them – at least not like we used to.