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Toy Fair 2016: Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Who is Your Pick for the Hasbro Marvel Legends Fans Choice Poll?

Hasbro is conducting a new Fans Choice poll for Marvel Legends on the Marvel.com site. The four finalists, Darkhawk, Angela, Symbiote Spider-Man, and Mysterio, were selected by fans from an initial set of 16 choices at the Hasbro booth at San Diego Comic-Con. To rock the vote, Marvel offered up the chance to win a Stan Lee autographed SDCC-exclusive Marvel Infinite Series (nee Marvel Universe) Ant-Man set if you retweeted their announcement of the poll. (The winner was to be the 100th person to retweet, and there’ve been many more who’ve RT’d already.)

Need some help deciding? We’ve got the history (including action figures) for each choice.

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SDCC 2015: Mattycollector Exclusives Pre-Order Early Access Starts Today

If you’re attending San Diego Comic-Con and are interested in the Mattycollector exclusives, Early Access for Mattel’s SDCC exclusives will open to Club Eternia subscribers at 8AM PST this morning. You’ll be able to pre-order exclusives from Masters of the Universe Classics, Ghostbusters, Monster / Ever After High, and more. You’ll get a voucher which you take to the show and exchange for your exclusives at the Torrey Pines room at the Marriot San Diego Hotel and Marina, which is next door to the Convention Center.

While I’m not a fan of having to leave the floor to pick up more stuff to lug back, it’s generally preferable to taking your chances at the Matty booth on the floor – the lines can get long, and the more popular items do sell out. In the past, that’s been the Monster High stuff, but you can never really be sure what will be hot. I’m thinking the Hover Robots.

I’m happy to be heading back to SDCC this year, but Mattel’s exclusives offer some melancholy – this will be the first year since I’ve been going that Mattel hasn’t had a 6-inch scaled DC exclusive in collaboration with the Four Horsemen. I’m still holding onto the torch that Mattel will find a way to bring back DC Universe Classics. I know, I know.

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Marvel Minimates Toys R Us Two-Packs Wave 6

The 6th wave of Toys R Us Marvel Minimates Two-Packs have started to hit Toys R Us stores this week with a line up of Thor Reborn/Lady Loki, Secret-Wars Storm/Klaw (TRU exclusive), Stretch Attack Mr. Fantastic/World War Hulk (TRU exclusive) and Battle-damaged Wolverine/Captain America. I didn’t pick up the Wolverine/Cap pack as I already have a Wolvie and I didn’t like the way Cap looked. I thought his mask wasn’t well executed and I’m hoping for a better one in the future.

We’ll have a look at the other three sets today!

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The AFP / Fwoosh Hasbro Toy Fair Giveaway

To kick off our coverage of Toy Fair 2010, our friends at Hasbro have sent us a prize pack of toys from the hottest Hasbro brands in 2009. Included in the prize pack:

G.I. Joe – The Rise of Cobra – Snake Eyes Paris Pursuit
Marvel Universe – Secret Wars – Iron Man and Spider-Woman
Star Wars – The Clone Wars – General Grievous
Transformers – Revenge of the Fallen – Sideswipe

At the end of the month, on February 28, we will pick up to four winners at random to take home item(s) from the prize pack. Entering the contest is simple. Sign up for any or all of the following free subscriptions:

If you sign up for all four, you’ll have four chances to win. If you’re already subscribing, you’re already entered in the contest.

Alright folks – sign up and spread the word! And good luck to all!

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