The Mattel WWE team got Toy Fair off to an early start, with WWE Superstar Triple H headlining a collector preview. Neil Friedman, president of Mattel brands, and Donna Goldsmith, COO of the WWE, kicked off the event, highlighting that the partnership between Mattel and WWE is the first time WWE toys would be marketed with both kids and hardcore collectors in mind.
Triple H called the Mattel / WWE tag team a partnership of the “world champion in toys with the world champion in entertainment.” He said that he and his fellow WWE superstars are impressed with the level of detail and articulation in the toys. At one point, the wrestler struggled for the right words to describe his admiration of the toys, calling them “anatomically correct” with a laugh. He then offered to take off his shirt to show that he is indeed “that ripped!”
Now, let’s get into the toys!
Continue reading “Mattel Kicks Off Toy Fair with Triple H and WWE Legends”