Toy Fair Archives - Page 18 of 23 - ActionFigurePics.com

Toy Fair 2012 – The Hobbit – What to Expect from the Toys

HBT-DWF2 — The Hobbit - Thorin & Company | Photo by James Fisher via thehobbitblog.com

We sought out The Bridge Direct, Inc., the master toy licensee for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again at Toy Fair yesterday. Unfortunately, they were not available for any unexpected parties and were not allowing pictures taken of product on display in the back of their hobbit hole.

Luckily for us, we did get to talk to an industry insider who has direct knowledge of the little known toy company, and I’ve put together some of their comments on what we can expect to see when Hobbit toys start hitting shelves in 4Q this year.

Continue reading “Toy Fair 2012 – The Hobbit – What to Expect from the Toys”

Toy Fair 2012 – Hasbro Marvel Universe Report

Hasbro’s Dave Vonner presented his baby – the Marvel Universe line – at Hasbro’s Fan Media Day yesterday. Marvel Universe is still going strong in Hasbro’s bread and butter 4-inch scale, and we’ll see a pretty wide assortment of figures in single packs, comic theme packs, and more 2-packs for 2012.

Vonner also revealed the figure that he promised would blow us away. No, it wasn’t Blow Hard!

Continue reading “Toy Fair 2012 – Hasbro Marvel Universe Report”

Toy Fair 2012 – Hasbro Marvel Legends Report

I can’t tell you how good it feels to be writing about Marvel Legends again at Toy Fair. Sure, the Marvel team got the clean-up spot in the schedule of yesterday’s presentations at Hasbro’s Media Fan Day, and Legends got the last spot in the Marvel presentation, but the showroom was a sea of the unwashed masses for most of the afternoon – it’s good to be back!

Dave Vonner got the nod for presenting both Legends and Universe (I’ll cover Marvel Universe separately), and while he didn’t get to reveal a whole lot for Legends, we got to see the progression for some of the Series 3 figures, as well as a reveal for 2012 – the Squadron Supreme’s Hyperion. Hyperion was shown as a rendering of a digital sculpt (I’ll guess Gentle Giant) and as such wasn’t available in the showroom. What we did see in there was both Series 1 (see Sandman’s review of Extremis Iron Man) and 2 packaged samples, as well as painted prototypes of Blade and U.S. Agent.

Continue reading “Toy Fair 2012 – Hasbro Marvel Legends Report”

Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment

Hasbro Fan Media Day - Optimus Prime Times Square — Hasbro video billboard advertising in New York City's Times Square

Hasbro held its Fan Media Day yesterday afternoon, inviting over one hundred folks from the various online blogs, fan sites, news, and communities that are fans of their collector-oriented brands – GI JOE, Star Wars, Transformers, and Marvel. I’ll be posting pictures from their Toy Fair showroom later this morning and over the course of the next few days, but wanted to touch upon the central theme from the event’s presentations – Hasbro is becoming an entertainment company, and the toys follow the entertainment.

Continue reading “Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment”

Toy Fair 2012 – Four Horsemen Toypocalypse 2 – Futuretro

The Four Horsemen kicked off Toy Fair 2012 with Toypocalypse 2 – Futuretro, the second installment of their toy art show. Like last year’s Toypocalypse, the 4H had a whole mess of goodness on display, and they also added a display case from Onell Designs and a wall of custom action figures and artwork for their Outer Space Men “Futuretro” line.

Continue reading “Toy Fair 2012 – Four Horsemen Toypocalypse 2 – Futuretro”