NYCC 2012: Hasbro Early Look – Transformers Instapics

Here’s some quick Transformers pics from the Hasbro “Early Look” tonight.

[instapress tag=”afpnycc12transformers” piccount=”0″ size=”150″ effect=”fancybox”]

Hasbro is hosting an “Early Look” event before New York Comic Con opens tomorrow. To get you the pics you want as fast as I can, I’m hooking you into my Instagram feed. If you’re on Instagram, follow me at afpron – that’s for AFP Ron, not AF Pron :). Stay tuned for better pictures soon.

Transforming Collections Toy Reference Book – Picture Candidates and Quick Update

About two weeks ago I posted about the Transforming Collections Toy Reference Book project on Kickstarter. Philip Reed, who is the man behind this book about third party add-ons for your Transformers, has been stopping by the various toy communities (for instance, check out his appearances on the WTF@TFW podcast and the CollectionDX video podcast) and is now on the verge of hitting his stretch target of adding four more pages to the book.

I asked him if he had made any decisions as to what pictures he’s going to include in the book. He told me not quite yet, but sent along five candidates. The project has already hit its initial funding target, so the book will get made. But it’s only going to be available through Kickstarter, so get your pre-order in now! Any additional pledges now will go towards stretch goals, which include additional pages, stickers, and even the potential to switch to hardcover. Just under two weeks to go!

Kickstart the Transforming Collections Toy Reference Book by BattleGrip.com’s Philip Reed

Faster than I could get a post up about it, in the past couple of days the Transforming Collections Toy Reference Book project on Kickstarter has exceeded its initial funding goal and will come to fruition. But Transformers fans, that doesn’t mean you shouldn’t jump on this bandwagon to produce a book featuring those third party add-ons and accessories that make your Transformers kick ass.

Now that the project has the green light, any additional support will go towards the project’s stretch goals. We’re already closing in on the first stretch goal – at $1,500, the book will increase in size from 7″x7″ to 7.5″x7.5″. Bigger is better!

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Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment

Hasbro video billboard advertising in New York City's Times Square

Hasbro held its Fan Media Day yesterday afternoon, inviting over one hundred folks from the various online blogs, fan sites, news, and communities that are fans of their collector-oriented brands – GI JOE, Star Wars, Transformers, and Marvel. I’ll be posting pictures from their Toy Fair showroom later this morning and over the course of the next few days, but wanted to touch upon the central theme from the event’s presentations – Hasbro is becoming an entertainment company, and the toys follow the entertainment.

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